Every day is January 1st if you want it to be.

There is no magic in January 1st.

The day itself is just a placeholder on a calendar.

But for some reason we think it’s the only time change can start.

We launch diets and businesses and new books and new dreams thinking that’s the perfect day to launch a Do Over.

And then we get to February. The momentum of the new year has long worn off and we think we have missed our moment to really shine.

But what if today could be January 1st?

What if everyday could be January 1st?

What if you and I were bigger than a day written on a calendar?

I have already failed at perfection for this year. The streaks I started in January have sputtered a bit. I haven’t run in a week due to a cold, books I promised to read sit quietly on shelves shaming me, pants stretching queso begs me to ignore healthier snack choices.

In years gone by, this is when I would have quit. Once the bubble of perfection is burst I tend to think, “Why bother anymore? If it can’t be perfect I might has well not do it at all.”

But perfection is a poison not a potion. It always promises things it cannot deliver.

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What if you aimed for finished not perfect?

That’s what I’m doing this year.

I’m not going to give up just because it’s no longer January 1st and the promise of perfection has already escaped me.

I’m done with perfect. I’m done with New Year’s Resolutions confined to the month of January.

I worked with 10,000 people last year on the 30 Days of Hustle. I watched them lose thousands of pounds (collectively, not individually; that would be bananas). I watched them build businesses. I get the books they wrote in the mail.

Sometimes I have a hard time believing change is possible. There’s sooooo much fluff online about rosy sunrises, effortless passive income and turning a frown upside down as an instant solution to your problems. (Some of this I have contributed to at times.)

But, having seen what thousands of people accomplished when they went through the 30 Days of Hustle and having met hundreds of them at meetups, I’m a believer in the power of a Do Over.

I took the content of the 30 Days of Hustle and turned it into an eBook. Trying to manage 30 days of thousands of emails was a mess and the design of the original program was non-existent. I hired a graphic designer, I hired an editor, I hustled on the content, and I love how it came out. (Here’s a peek.)


Someday, I might sell it, but for now, it’s a resource you get for free when you pre-order Do Over.

And here’s what I’m going to do.

I declare that March 1 is the new January 1st. I think you and I and the wildly supportive 30 Days of Hustle Facebook group should launch a Do Over next week.

Did you know that when you get the 30 Days of Hustle eBook you get an invite to the private Facebook group? I’m talking about 11,000 of the most encouraging people you’ve ever met cheering you on each day.

If you’re in, if you’re done with thinking change is only something that happens in January, join me and few thousand new friends.

There are only 2 Steps. 1) Pre-Order Do Over today and then 2) Fill out this form. You’ll get the free copy of the 30 Days of Hustle eBook and an invite to the private Facebook group.

Step 1: Pre-Order Do Over from any of these fine retailers

Step 2: Fill out this form.

Starting March 1, we’ll all go through the 30 Days of Hustle content day by day in the private Facebook group.

Perfection is dumb. Finished is awesome.

It’s time to hustle!