Annual reports are usually boring.

They are long, dry documents that can double as ambien.

Just writing about them has already made me a little bored.

But then I got the one from the church I attend, Cross Point.

My buddy Stephen Brewster helped turn something that is traditionally boring into something awesome.

On one side, they dared to create a visual representation of the data for a generation that learns visually. Go figure.


The second thing they did is make it a fold out. It’s not a brochure or a pamphlet. Not only the design is different, the actual function is.

The third thing, and maybe my favorite thing, is that they didn’t waste the back of the report. They actually turned it into a poster that people can hang. Brilliant!


Annual reports are boring, but they don’t have to be. The same goes for just about everything you’re going to do on your dream and your day job.

Don’t settle for boring.