by Jon Acuff | Apr 26, 2014 | Uncategorized
Client: Visit Mozambique Agency: DDB Mozambique. Headline: Make your next destination less predictable. The message you shouldn’t miss: It’s OK to poke fun at the competition sometimes. Especially when you do it in a way that’s funny. The other great...
by Jon Acuff | Apr 19, 2014 | Uncategorized
Client: Burger King Agency: Ogilvy Brasil/Sao Paulo The message you shouldn’t miss: Each person who ordered a Whopper had their photo printed on the wrapper to indicate how fresh the burger was. What’s genius about this is that all the technology already...
by Jon Acuff | Apr 19, 2014 | Uncategorized
Client: Dodge Agency: Weiden+Kennedy/Portland Headline: This is the car you buy because you can’t buy a bald eagle. The message you shouldn’t miss: Old + New = funny. Don’t ever feel constrained to one time period for an idea. Mix and match to create...
by Jon Acuff | Apr 12, 2014 | Uncategorized
Client: Supor Agency: Leo Burnett Headline: None The message you shouldn’t miss: Anything can be awesome. Don’t buy the lie that you need a sexy idea to create a sexy communication tool. You don’t. By putting rollerbladers dressed as food on a hidden...
by Jon Acuff | Apr 5, 2014 | Uncategorized
Last Wednesday, I told you that studying advertising is one of the best ways to understand what culture cares about. And then I promptly did nothing to help you do that. I am awesome that way. That changes today. Goin forward, I am going to have a column type thing...
