Client: Burger King
Agency: Ogilvy Brasil/Sao Paulo
The message you shouldn’t miss: Each person who ordered a Whopper had their photo printed on the wrapper to indicate how fresh the burger was. What’s genius about this is that all the technology already existed. Cameras, quick printers and wrappers had been in use for years, just not together. Combine things that have never been combined before for results that have never been experienced before.