I learned the hard way that great ideas without an audience die faster than good ideas with a few fans.

For years, I wrote messages on napkins, leaving them around the house in hopes of someone discovering them. I thought a gusty wind might come along and blow them out the window and down the street, in the direction of some poor soul in need of encouragement.

That never happened.

Years later, they invented Twitter, and my words finally found an audience.

Hopefully, you won’t have to wait as long as I did. I wasted years waiting for a “Tribe.”

Seth Godin defined a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.”

In your town, there are people looking for connection. They want to feel like they’re not the only ones who feel this way; they’re looking to belong. They may even have some great ideas worth sharing. What they lack is leadership.

You are that leader.

We don’t need more complainers. (We’re full up on them.) We don’t need more indifferent drones. What we need is more people who care, more people like you who have a message the world needs and who are bold enough to share it.

We need more leaders.

And those leaders need tribes.

How do you build one? Slowly and honestly. Be as helpful as you can to as many people as possible, and over time you will become the person people want to hear from.

That’s why I love this course my friend Jeff started for writers called “.” He helps you figure out how to share your message boldly and give it the attention it deserves. If you don’t know where to start, he can help you. I’m not getting paid for this mention or any sort of affiliate program money from Jeff. I just believe in what he does and know that signup for the next class ends tomorrow (Wednesday, the 13) and don’t want you to miss it. ! (Jeff is one of the smartest folks I know and one of the first phone calls I made when I found myself trying to do all this on my own.)

There’s only one story you can’t tell that the whole has never heard: yours. And if you don’t tell it, no one will.

Without a tribe, your message is just noise. And without your message, things will just stay the same.

What does your tribe look like?