If you google, “Mom Blogs,” there are 438 million results.

Standing out in that crowd feels impossible. Standing out in most crowds feels impossible. We’ve all got an overload of options. Right now it’s difficult to get people to sign up for your new platform because of something called “profile exhaustion.” People are tired of having to fill out profiles. It’s also hard to get people to support your kickstarter. I talked with a crowdfunding expert and he said charities are experiencing “donor fatigue.”

It’s easier than ever to start something, which is great, but it’s also bad because the marketplace is crowded.

How to you stand out amidst the noise? How do you get momentum for your dream? How do you get the right kind of support?

You delight.

People like to be delighted. At stores, with businesses, amongst friends, delight still matters. I daresay we’re entering the “delight economy.”

Want an easy example? Here’s a photo someone posted on Reddit.


In it, Justin Timberlake is photobombing a fan from stage.

In the middle of a concert, in the middle of singing for 20,000 people he photobombed someone.

The funny thing is that in most cases delight is incredibly inexpensive. What did this cost Timberlake? 2 seconds?

What will he receive out of this moment of delight? A viral photo and millions of people who applaud his decision.

When you can, and you always can, choose delight. Businesses and dreamers who don’t, won’t stand out.